to walk worthily of the Lord, pleasing him in all respects

Tuesday, October 11, 2005

Chicago Tribune | On target: Disney's `Narnia' seeks a faith-based audience

This article is interesting (like my last link on Narnia, it comes from Two things worthy of note. First the good.

When it comes to connecting with young people, some clergy believe, storytelling is far more effective than an academic approach. While "The Passion" was "powerful and specific," "Narnia" provides some "very real answers to problems in the universe," said Ric Olsen, senior associate pastor at Harbor Trinity Church in Costa Mesa, Calif.

I would say that this is so not just for young people, but all people. Nothing expands one's theology like a story.

The ugly:

Still, says Dennis Rice, Disney's senior vice president of publicity, the initiative is "only one arrow in a large quiver of arrows" as the studio prepares to unveil one of the largest marketing campaigns it has ever mounted. Among the companies with tie-ins: McDonald's, General Mills, Virgin Atlantic, Oral-B, Kodak and Taubman Centers, at whose shopping malls this season's holiday festivities will be "Narnia"-themed. More than 50 licensees are manufacturing items such as board games, porcelain dolls, trading cards and photo albums; HarperCollins is publishing more than 140 editions of "Narnia," including six boxed sets and 31 audio versions, and a video game is due in November.

If Aslan in a happy meal is not "the abomination of desolation," what is? Next: The Prayer of Jabez for Nursing Mothers Special Narnia-themed Study Bible.


Anonymous said...

What the hell is that? McDonalds? Shopping Mall Santa/Aslan? Oral-B? Come on! Brushing your teeth is for health, not for fun!!! Stupid parents. Just spank the kids and let them get back to unloading the dishwasher.

I hate this shit. C.S. Lewis would probably get together with Tolkien and Merlin and Gandalf and write a scalding piece about Disney and then blast them to oblivion. And I'd cheer. Just think how it'd be... A Whole New World.

Xander said...

That wasn't me. Really.

Jared Cramer said...

The initiative is "only one arrow in a large quiver of arrows" as the studio prepares to unveil one of the largest marketing campaigns it has ever mounted.

Hmm, excuse me, I think I just threw up a little in my mouth.

Ben said...

IT is disturbing that Christianity is viewed as a venue of profit comprised of gullible consumers. We need to take steps to turn those coorperations' heads otherwise this will be only the beginning. They will continue turn to turn Christian writings into movies just because they can get churches and youth groups to attend en masse. The upside is that maybe unbelievers will see the Christian message in it... but I have my doubts due to the motives behind the productions.

...although, I am kinda looking forward to Disney's animated musical of John the Baptist.

Katy said...

hey I work at mcdonalds now so if you want me to collect all the little figurines for you I can!!

Cassandra Brown said...

remember that you once said "Disney presents The Lion, The Witch, and The Wardrobe is like Satan presents The Passion"

i agree.

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