This article is interesting (like my last link on Narnia, it comes from TheOneLion.net). Two things worthy of note. First the good.
When it comes to connecting with young people, some clergy believe, storytelling is far more effective than an academic approach. While "The Passion" was "powerful and specific," "Narnia" provides some "very real answers to problems in the universe," said Ric Olsen, senior associate pastor at Harbor Trinity Church in Costa Mesa, Calif.
I would say that this is so not just for young people, but all people. Nothing expands one's theology like a story.
Still, says Dennis Rice, Disney's senior vice president of publicity, the initiative is "only one arrow in a large quiver of arrows" as the studio prepares to unveil one of the largest marketing campaigns it has ever mounted. Among the companies with tie-ins: McDonald's, General Mills, Virgin Atlantic, Oral-B, Kodak and Taubman Centers, at whose shopping malls this season's holiday festivities will be "Narnia"-themed. More than 50 licensees are manufacturing items such as board games, porcelain dolls, trading cards and photo albums; HarperCollins is publishing more than 140 editions of "Narnia," including six boxed sets and 31 audio versions, and a video game is due in November.
If Aslan in a happy meal is not "the abomination of desolation," what is? Next: The Prayer of Jabez for Nursing Mothers Special Narnia-themed Study Bible.